2020 Biz: Trade show: could that be done online? A digital place could duplicate the look and feel of a trade show

Trade show: could that be done online?  

A digital place could replicate the look and feel of a trade show.

Trade shows are difficult in a pandemic.  Online trade shows can be done in digital places at lower cost and with no health risk. How would they work?

 

• 80 Bots in Kitely Welcome Center
• Vendors would love to see their area of a trade show that busy.  
• You could add an audio of crowd sound if you wanted.  
• Conveniently, the area manager could adjust the sound as needed.

A vendor gets more than just a table and chairs

• As a vendor you probably get you own private display room.
• You could simulate the place where the product is used.  
• Perhaps have a bot actively simulate the use of the product.
• Small products might be enlarged for clarity of the demonstration.
• A room has 4 walls for displaying things:
• People teleport to your display room from the welcome area and other key spots
• Posters and marketing videos of the product in use. 
• You have the entire company web site available with a click.
• And video conferences with company representatives who are not onsite. 

• Onboarding support after the break

• Update 9/17/2020  OpenSim land area up. Virtual Worlds Teaching Manual. OpenSIm Fest exhibits and merchant areas stay open thru Sept.

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Kitely improves performance for large events

• Performance Improvements for Large Events
• VBH Demo Area featuring booths and conference rooms

What will affect traffic to an online trade show?

Pro

• Easy, safe access.  
• No travel cost, no travel time, no pandemic risk.
• See and evaluate new products.
• Network with others in the business.
• Little chance to party (advantage from business view).
• Easy hands-on evaluation for digital products.
• Easy networking: Everyone there has a profile.
• You can find them in search, by name or by interest.

Con

• It is not Las Vegas.  
• No hands-on product evaluation for physical products.

Onboarding support

Basic user skills

• Scenegate beginner's instructions: for people coming to a class or meeting in OpenSImulator. DTA content
• Basic skills needed for attending a meeting or class in a virtual world. 

Travel skills

• Ingrid (within a grid) Travel tips for OpenSimulator . A DTA content page

Networking skills

• Develop your contacts list. DTA content page

Reporter skills

• Get and use pictures in SceneGate: A DTA content page.

Videographer skills

• Video/Machinima in virtual worlds. Community, Market, Resources

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Visit me on the web

• Drop by my web offices Weekdays: 12:-12:30 pm Central time (US)
• I am available for free consulting on any topic in this blog.
• Cybalounge and 3DWebWorldz (Orientation room)
• I will be in both places, so you may need to speak to get my attention.
• Web-worlds, 3D virtual worlds running in a browser. Summary
• And we can visit the Writer's Workshop on the Web
• Don't register -- enter as guest.  

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License

• Original text in this blog is CC By: unless specified public domain.
• Use as you please with attribution: link to the original.
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• Selby Evans in Kitely and Hypergrid, Thinkerer Melville in Second Life.