Sunday, April 10, 2011

2014 PROMO: Promote a special event in Second Life. Suggested plans

Promote a special event in Second Life.  
Suggested plans
Detailed planning model for promoting events in Second Life

One month before.  
Organize a publicity team.  Appoint a publicity chief and 2 deputies.
Publicity team writes a rough draft of the press release.  Send the rough draft (clearly marked as such) to everyone involved in the event.  Put in all the information you think you might use. It does not have to be well written. Count on other people will tell you what's wrong with it.  A few may even give you a rewrite
Main elements of press release for Second Life event.
Teaser:  Why will the reader want to read this? (Hook)  Write the teaser that you hope the blogger will use as a headline.
Date and Time: California time, SLT
Place: Land mark and SLURL
Promotional materials 
(make it easy for other people to promote your event): 
Posters and textures (full perm) 
Publishable copy.  (What you want the bloggers to use).  Focus on why people will want to come to the event.  Use short sentences.  Use concrete language.  Try for visual imagery. Hit the main points, skip the rest
Contact person: Second Life name, Facebook name if possible.
Action  from recipient: be explicit, be clear, make it easy 
Two weeks before
Send press release to bloggers and to any local media (of the performers) that might use it.  Be sure you have the dates/times right.  Indicate:
For immediate release
unless you have some reason for delay.
Watch the blogs. If they post about your event, Like the blog in Facebook and include a url.
Post the event in the Second Life event calendar. Second Life Events Calendar.
If you have event calendars of your own, be sure the event is correctly posted there.
One week before
Send advance notecard to appropriate groups and non-Linden mailing lists.  Include links to any blogs that have used your press release.
Post the event on Facebook.  Remind all the participants that they can help if they Like the post on Facebook.  If you can get additional posts during the week, that would be good.
One day before
Send reminder notecard to appropriate groups and non-Linden mailing lists.  Include links to any blogs that have used your press release.
Near event time and during
Send notices via group IMs and/or friends conferences Best be short, reiterate the time, and include a slurl.  Usually everyone in a group can send an IM.  These are best sent a few minutes before the evernt and perhaps again during the event.   Also, during an event, urge the audience to IM their friends.
Equipment, such as posters, is available in the Hobo Kit here:
Video-Machinima in virtual worlds
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