Tuesday, April 12, 2011

Epiphany: Sell it to us.

Epiphany: Sell it to us.
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Yes!
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The Kanomi Express delivers original news and commentary about virtual worlds, online games, and social media from a progressive perspective.
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Yes!  I think that's what a lot of us said on reading this article. An idea begins to take form. That idea begins to resemble just what we were looking for.  And, for the benefit of the YesButters, the emphasis is not on sell.  
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The emphasis is on us.
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Us? Yes, there is an us. I prefer to delineate us with a bit larger scope than does Kanomi.
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The Second Life/ Virtual Reality community (us)  is the collection of people with a strong interest in maintaining Second Life or virtual worlds compatible with Second Life.  To a considerable extent, the
SVC* consists of the people who run destinations in Second Life. But it also includes people who run or expect to run destinations in SL-compatible virtual worlds.
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*Giving something an acronym virtually creates it---Language is a form of virtual reality and naming things is how you rez them.
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Destination Model
Most residents who are strongly interested in bringing people into Second Life want to bring people with specific interests to a specific destination for specific experiences.
The first few minutes, destination model, and the Basic viewer
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SVC Community as a virtual village
I have long been referring to Second Life as a Virtual Village.  To extend that model a bit:  Second Life is a company town, much like the old mining towns that were built and owned by the mining companies to house the workers.  Your avatar sings:
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"I owe my soul to to company store."
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From that viewpoint, Kanomi is recommending that the residents buy out the company town.
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Why would residents buy when they could just move elsewhere?  
Because of the community, the network effect, and the infrastructure.  Here is what I said about the network effect earlier.
S-tech is here. E-tech is last year
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Think New York.  Think Hollywood.  You go there because they have everything you need for what you want to do.  The people in the village are doing many different things.  Collectively, Second Life  has resources (mostly human resources) to support many different enterprises.  That is a valuable resource.
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Why would you buy?
That is not a settled issue at this point.  You would not buy to make money from Second Life.  You might buy to preserve a part of the infrastructure that you need for your enterprise.  My own view is that video production in Second Life or other virtual worlds could become a big business.  Big enough to consider a buy-out of Second Life to preserve the infrastructure.
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Pooky Amsterdam - The New Landscape Of Video
"89 million people in the U.S. are going to watch 1.2 billion videos ....Today."

But buy-out is not an immediate issue.  The community is not organized. There is no community entity that could manage such a buy-out.  Not now.  Maybe later. It is someething to think about.  Thanks, Kanomi
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But what  shall we do while waiting?
My recommendation is to start with a simpler organization: the Virtual Village Chamber of Commerce. We already have an informal chamber of commerce represented by many blogs and websites.  Maybe we don't need a whole lot more.

But maybe we need a comprehensive website or blog with links to most of theVirtual Village activities that are relevant to the outworld.

  • A source that bloggers/old media could draw on for what's happening in the Virtual Village.  
  • A place where people announce future events and look for ways to promote them.  
  • A place where people announce projects and look for collaborators.
  • A place...(You fill in the blank).

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Outworld: The everyday world,
as distinguished from
Inworld: The virtual world
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Or maybe, for the present, we can start by increasing our efforts at outworld promotion.  I have posted a few articles suggestion ways to do that:
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Promoting Events in SL: Blogs
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Collaborative blogging. Overview
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Facebook and twitter for promoting your project
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Entrepreneurial Journalism
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Some examples
Railway tracks around Heterocera, the atoll continent
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