Tuesday, April 26, 2011

2013 PROMO: Do we really need a Second Life Calendar now?

Do we really need a Second Life Calendar now?
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New World Notes posted a wanted note:
Wanted: A Good Way to Surface Second Life Events
And I offered some additional information:
Finding events in SL

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Do we need another calendar?
I have been thinking the calendar matter over and beginning to doubt that we really need another way to for people to find Second Life events.  We don't have to watch Second Life events via Second Life any more.  Many events are being LiveStreamed.  And YouTube is setting up to handle live streaming itself.  It already has a huge amount of traffic, so that should boost interest in that route to an audience.
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How does live streaming reduce the need for people to find Second Life events?
If you watch the show on the web, you will not care whether the show is originating in Second Life or Industrial Light and Magic, or Inworldz.  You will select by content: genre or theme and artist(s).  If you still use the old-time cable arrangement, you do want to know the time and channel.  If you have shifted to modern video-on-demand methods, you may only care about content characteristics.   
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If you use video-on-demand, why would you care about the performance time at all?
If you just want to watch, you don't care.  You don't need a calendar or schedule.  You need a list of what is currently available for on-demand viewing.  That is another story--I'll get back to that some other time.  But you may want interactive/social video.  In that case, you probably want to participate in a live show.
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So what kind of calendar or schedule do we want?  
Who is we?  I will look at it from the viewpoint of the target audience, because they are the people whose wants make a difference.  That is not just people in Second Life.  Think outside the Second Life box.  There is a whole new world out there on the web.
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If you do bluegrass and understand LiveStream, your potential audience is not just the people in Second Life who like bluegrass.  Your potential audience is everyone with broadband who wants to hear bluegrass.
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A multi-genre second life calendar is probably not the tool  you want.   And probably not the not the place your potential audience is looking.  With a niche market like bluegrass, you might start with Google.  I did a test run on:
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bluegrass music online
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Got 306,000 results.
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Some of those at the top of the list look like the places that would attract a bluegrass audience.  I would guess that they have some way for people to look for upcoming entertainment.  Somebody producing bluegrass entertainment would probably want to be there too.  
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So for entertainers in Second Life, the calendar you want may already be out there on the web.   Right where your audience is.  If it isn't, maybe you want to think about setting up your own website to attract it.
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How will this shift to the web audience affect Second Life? 
The shift is from an inworld, walled garden model to an outworld welcoming web model.  Second Life is the studio and resource center.  Like Hollywood and NYC.  The entertainment goes out to everywhere.  Like movies and TV.  Much bigger audience out there  Bigger revenues in the outworld. That's where the money is.
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 If you have the kind of revenues people get (or used to get) from  producing TV shows, you won't think the Second Life costs are high.  You will compare them to the costs of RL production and think they are really low..  
Pooky Amsterdam - The New Landscape Of Video


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Video-Machinima
      

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2 comments:

  1. I have to disagree on this. In the strongest terms.

    I love the video element, as you know, but the connection happens when the audience and the performer can "see" each other - at the event - as it's going on. How can I know who's there if I can't see the audience? How can I acknowledge the people attending the show? How can the people attending shows really feel like they're taking part in the event rather than just watching it from afar? If I want to see bluegrass music, I can see as much as I want any time of day or night. But I come to places like SL because I want more than the music. I want the connection. I don't think audiences are indifferent to that. I think they care. A lot.

    SL needs an event calendar more than ever.

    ReplyDelete
  2. Yes, Eva, and the post makes a definiton mistake because an SL event is not necesseraly a "live music perfomance". SL events can be much more diverse. An event can be a chariot race in ancient Rome; or a cherry blossom geisha show in Hosoi Mura; or a grand historical ball at the opening of the virtual Versailles, not to speak of sport or combat tournaments.

    Most of these events cannot be imagined without active inworld audience participation (most explicit example is a ball - or a tournament).

    I attend these events not only for the pure performance, but also for the live contact: to comment the event in chat, to encourage the racers, to praise the geishas, to flirt and dance with the other dancers of the ball... So why would I choose a YouTube LiveStream instead?

    It sounds very progressive: "think outside the box". Okay, I try, but where's an avatar outside the box to dance with?

    ReplyDelete