Saturday, February 2, 2019

2019 Promo: How to write and use a press release in MUVEs (virtual worlds)


How to write and use a press release 
in MUVEs (virtual worlds)


The need for promotion increases with the loss of G+.  The press release is a good way to get publicity for a special event. 

  • press release can be a good way to get publicity for a special event. 

A press release can announce

  • An art collection
  • A published book
  • Your place of public interest
  • Your special event
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Common structural elements

  • Headline – used to grab the attention of journalists and briefly summarize the news.
  • Dateline – contains the release date and usually the originating city of the press release. If the date listed is after the date that the information was actually sent to the media, then the sender is requesting a news embargo, which journalists are under no obligation to honor.
  • Introduction – first paragraph in a press release, that generally gives basic answers to the questions of who, what, when, where and why.
  • Body – further explanation, statistics, background, or other details relevant to the news.
  • Boilerplate – generally a short "about" section, providing independent background on the issuing company, organization, or individual.
  • Close – in North America, traditionally the symbol "-30-" appears after the boilerplate or body and before the media contact information, indicating to media that the release has ended. A more modern equivalent has been the "###" symbol. In other countries, other means of indicating the end of the release may be used, such as the text "ends".
  • Media contact information – name, phone number, email address, mailing address, or other contact information for the PR or other media relations contact person.

Is it worth the effort?

  • Can you identify media outlets that publish announcements of this kind of event?
  • Can you expect them to publish your press release?
  • Do these outlets reach your target audience?

Possible media outlets 

What kind of event could get real-world publicity?

  • An event that makes news of interest to the real world.
  • A virtual replica of an important real-world place.

Can I write a press release for a recurrent event?

  • Yes, if it is yearly.  No, if it is weekly.
  • To promote a weekly or frequent event, have a special occasion. 
  • Have something special to celebrate, like the 100th anniversary of a weekly event.
  • Have some special headline (paid) performers.
  • Have a grand opening of a new facility.
  • A weekly show may benefit more from a persistent low key promotion.

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