Monday, February 25, 2019

2019 PROMO: EVENTS: Hypergrid promotion: Think as a world citizen.


Hypergrid promotion:  
Think as a world citizen.   
Updated 3/12/2019
How to develop promotional material:  Know your target audience and how to reach them. Know what you want them to do in response to your promotion.  Know the concrete actions they have to take.   Work over those details to make them as few and as easy as possible. Now imagine your are the reader. Why would you (as the reader) want to take those actions.  Start your appeal with the why they want to, then go to the how to do it.
  • You want your readers to do something.   What?  
  • Put your answer on your worksheet.   
  • It is not "Come to my event," unless your event is starting right now.
  • It is probably "Put it on your calendar."
  • Or maybe "Join this group for a reminder."
  • (Join group is better--you can continue the contact.)
  • Who will want to do that?  Don't say everybody.  
  • If everybody wanted to do it, you would not have to promote it.
  • Why will the people in your target audience want to do that? 
  • You are going to have to convince people that they want to.  
  • Or don't bother promoting.

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First questions

  • Who is your audience?
  • How can you reach your audience?
  • What do you want them to do?  Write out the details.
  • If you find that the details a lot of trouble, what do you expect they will think?
  • Make it easy for them to do what you want.
  • How will you convince people they want to do that?

Common errors in Hypergrid promotion

  • I repost whenever I see an event notice with good promotion.
  • (If it is in a place that offers easy reposts, such as a blog.)
  • Here are some examples of poor promotion--that I don't repost.

Time

  • "Come at 7 pm."    7 pm by whose clock?  
  • "7 pm UTC"   Ok, maybe that makes sense in Europe, but it is too complicated for the people in the US.  
  • You could give extra advice:  "Google on 7 pm UTC"  
  • Or make that phrase into a Google search, as I just did.
  • Or restrict your target audience to people who can handle UTC.
  • Or give the time in several time zones if the people there might come
  • "7 pm grid time."  In what grid?
  • Sure. We oldtimers will assume you mean California time.  
  • And the people in your grid know what grid time is.
  • But do you want to limit your audience to oldtimers or people in your grid?
  • Smart promoters mention several time zones by name.
  • Don't say tomorrow.  For some people tomorrow is already today.
  • Give the whole date.  

Place

  • Your target audience is all over the Hypergrid.  
  • They have to get to your grid.  Then to your specific place.


How to reach a target audience

Encourage reposting

  • See if you can put share links on your post.  
  • Share links make it easy for readers to repost in their social media streams.
  • Put important information in text.  Put it in an image also, if you must.    
  • People can copy information in text and repost it.  They can't do that in an image.

Use available OpenSim Media

  • Events on the Hypergrid: HYPEvents
  • OpenSimWorld Events
  • The grid calendar on your grid--HYPEvents should pick it up.
  • MeWe may develop into a good promotion outlet.
  • But for now you will have to build most of your follower group.





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