Monday, February 18, 2019

2019 PROMO: Reposting is your magazine, your recommendations, your promotion.


Reposting is your magazine, 
your recommendations, 
your promotion. 

Use social media to your own advantage.  You don't want to let it use you.

Reposting has consequences

  • Many of us repost items that we find interesting. 
  • As with anything you do on the web, that can have results, good and bad.
  • So you probably want to think about your goals in posting.
  • And be sure your posts serve those goals. 
  • Different goals call for different reposting policies.

Goals in posting

  • Note to self: Links you may want later.
  • Casual chat:  Things you think are funny, surprising, or interesting.
  • Spread the word:  Ideas and information you want to pass around
  • Build your rep:  You are editor of your repost collection.
  • Serious promotion:  Things you really want to promote.
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Serious promotion: Things you really want to promote

  • Repost in multiple places.  As many places as you can.
  • Focus your posts on your promotion goals.  
  • Avoid posts unrelated to your promotion goals.
  • Post in places that facilitate wide reposting.
  • You will also want to use big outlets like Facebook.
  • Big outlets have lots of competition--your post must stand out.
  • Or you need a focused group that fits the topic you are promoting. 
  • If you use automatic posting, you need to go back to promote the post.
  • Like it, repost it to appropriate groups, and maybe put comments on it.

Wide and narrow reposting

  • Wide reposting:  Offers post-to buttons to several big outlets.
  • Big outlets:  Facebook, Twitter, LinkedIn.
  • Narrow reposting: Offers post-to buttons only within that ecosystem.
  • Blogs on Blogger offer wide reposting; others may too.
  • Web sites allow wide reposting
  • Big outlets may offer only narrow reposting (something to check).

Build your repYou are editor of your repost collection.

  • People may evaluate your reposts as your personal magazine
  • Your reposts can last indefinitely.
  • If you apply for a job, your reposts may be used to evaluate you.
  • Where you repost may also be used to evaluate you.
  • Reposts in LinkedIn look more like business/professional activity.
  • Avoid posts unrelated to your reputation goals.

Spread the word: Ideas and information you want to pass around

  • Keep in mind that you are building your rep whether you intend to or not.

Casual chat:  Things you think are funny, surprising, or interesting.

  • If you are casual, you may want to post under a casual name.  
  • You may even want to post under a different identity.
  • Would you want a potential employer to read your casual chat?

Note to self: Links you may want later

  • Do you need to have this on the web?
  • If not, keep it in a local file. 







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