Reposting is your magazine,
Use social media to your own advantage. You don't want to let it use you.
Reposting has consequences
- Many of us repost items that we find interesting.
- As with anything you do on the web, that can have results, good and bad.
- So you probably want to think about your goals in posting.
- And be sure your posts serve those goals.
- Different goals call for different reposting policies.
Goals in posting
- Note to self: Links you may want later.
- Casual chat: Things you think are funny, surprising, or interesting.
- Spread the word: Ideas and information you want to pass around
- Build your rep: You are editor of your repost collection.
- Serious promotion: Things you really want to promote.
Serious promotion: Things you really want to promote
- Repost in multiple places. As many places as you can.
- Focus your posts on your promotion goals.
- Avoid posts unrelated to your promotion goals.
- Post in places that facilitate wide reposting.
- You will also want to use big outlets like Facebook.
- Big outlets have lots of competition--your post must stand out.
- Or you need a focused group that fits the topic you are promoting.
- If you use automatic posting, you need to go back to promote the post.
- Like it, repost it to appropriate groups, and maybe put comments on it.
Wide and narrow reposting
- Wide reposting: Offers post-to buttons to several big outlets.
- Big outlets: Facebook, Twitter, LinkedIn.
- Narrow reposting: Offers post-to buttons only within that ecosystem.
- Blogs on Blogger offer wide reposting; others may too.
- Web sites allow wide reposting
- Big outlets may offer only narrow reposting (something to check).
Build your rep: You are editor of your repost collection.
- People may evaluate your reposts as your personal magazine
- Your reposts can last indefinitely.
- If you apply for a job, your reposts may be used to evaluate you.
- Where you repost may also be used to evaluate you.
- Reposts in LinkedIn look more like business/professional activity.
- Avoid posts unrelated to your reputation goals.
Spread the word: Ideas and information you want to pass around
- Keep in mind that you are building your rep whether you intend to or not.
Casual chat: Things you think are funny, surprising, or interesting.
- If you are casual, you may want to post under a casual name.
- You may even want to post under a different identity.
- Would you want a potential employer to read your casual chat?
Note to self: Links you may want later
- Do you need to have this on the web?
- If not, keep it in a local file.