Tuesday, February 26, 2019

2019 IMA: BIZ: Theft of digital content. What can we do about it?


Theft of digital content.  
What can we do about it?

Part of successful selling is creating and maintaining a brand valued by potential customers.  Content creators in virtual worlds may want to pay more attention to the brand they are creating, especially if they are interested in suppressing illegitimate sales of their products. 
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Protect your brand 

Promote your brand

Know your potential market

Intellectual property

Intellectual property (IP) is a category of property that includes intangible creations of the human intellect.[1][2] Intellectual property encompasses two types of rights; industrial property rights (trademarkspatents, designations of origin, industrial designs and models) and copyright.[3][4][5][6][7] It was not until the 19th century that the term "intellectual property" began to be used, and not until the late 20th century that it became commonplace in the majority of the world.[8]  --Wikipedia




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