Themed grids or virtual places,
focus on what the customer wants
The Empty Classroom
Themes, grids, websites, MUVEs
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Time to stop selling land on a grid
- That's if you want a large market.
- A school does not want a grid. It wants a campus,
- Singers and their audiences do not want a grid. They want night clubs.
- Sailing fans do not want a grid. They want open water.
- If you want to sell, talk to customers in the language they speak.
- Talk to them about what they want.
- If you talk in geek speak you sell only to geeks.
- Grid is ingroup. The big market is outgroup.
Think 3D communities
- Communities that meet in 3D places.
- Educational communities already exist.
- They already talk among themselves on the web.
- Some of us are already in these communities, talking to them about MUVEs.
- But we don't talk about MUVEs in general.
- We talk about educational activities in MUVEs--current and potential.
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- Are lots of people interested in communities that fit their interests?
- People in education are interested in others needing or offering specific learning opportunities.
- People with hobbies are interested in others with the same hobby.
- People on a mission are interested in others on the same mission.
- People in retail are interested in meeting potential customers.
- None of these people are interested in grids.
- All of these people would be interested in 3D spaces
- If they saw 3D Spaces as tools that serve their goals.
- 3D communities are people who come together in 3D spaces
- Kitely: Introducing Organizations (Virtual Grids)
Example of a themed place on the Hypergrid
- Opensim.Life: Entertainment and Social: all about people
- The event grid. The social grid. Opensim.life Grid. It's all about people
- Fantasy dance at OpenSim.Life
- The entertainment grid Opensim.life grid. It's about people having a good time
- The event grid. The social grid. Opensim.life Grid. It's all about people
- Inspiration Island on OpenSim.Life
- The grid of the things as they are: Opensim.life grid. It's all about people
- Riding the dunes at OpenSim.Life
The customer's MUVEs:educators
- Not just a name change--a change of focus.
- A MUVE is what we old timers call a sim.
- Collect some of them on a website and you have a "grid".
- At least that is what we virtual worlders call it.
- There are lots of potential customers for what we call "virtual worlds."
- Potential means you haven't done it yet.
- But people in education are interested in education, not grids.
- Educators would be interested in grids if they saw them as tools to serve their goals.
- We OpenSimmers see grids and MUVEs as places where students can learn.
- Low-cost and easily accessed places.
- Classrooms that fit the educational objectives.
- We have stories to tell.
- And places to tell the stories.
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