Saturday, January 12, 2019

2019 EDU: MUVE: Themed grids/MUVEs focus on what the customer wants


Themed grids or virtual places, 
focus on what the customer wants


The Empty Classroom

Themes, grids, websites, MUVEs


******************************

Time to stop selling land on a grid

  • That's if you want a large market.
  • A school does not want a grid. It wants a campus,
  • Singers and their audiences do not want a grid.  They want night clubs.
  • Sailing fans do not want a grid.  They want open water.
  • If you want to sell, talk to customers in the language they speak.
  • Talk to them about what they want.
  • If you talk in geek speak you sell only to geeks.
  • Grid is ingroup.  The big market is outgroup.

Think 3D communities

  • Communities that meet in 3D places.  
  • Educational communities already exist.  
  • They already talk among themselves on the web.
  • Some of us are already in these communities, talking to them about MUVEs.
  • But we don't talk about MUVEs in general.  
  • We talk about educational activities in MUVEs--current and potential.
  • -
  • Are lots of people interested in communities that fit their interests?
  • People in education are interested in others needing or offering specific learning opportunities.
  • People with hobbies are interested in others with the same hobby.
  • People on a mission are interested in others on the same mission.
  • People in retail are interested in meeting potential customers.
  • None of these people are interested in grids.
  • All of these people would be interested in 3D spaces 
  • If they saw 3D Spaces as tools that serve their goals.
  • 3D communities are people who come together in 3D spaces 
  • Kitely: Introducing Organizations (Virtual Grids)

Example of a themed place on the Hypergrid

The customer's MUVEs:educators

  • Not just a name change--a change of focus.
  • A MUVE is what we old timers call a sim. 
  • Collect some of them on a website and you have a "grid".
  • At least that is what we virtual worlders call it.  
  • There are lots of potential customers for what we call "virtual worlds."
  • Potential means you haven't done it yet.
  • But people in education are interested in education, not grids.
  • Educators would be interested in grids if they saw them as tools to serve their goals.
  • We OpenSimmers see grids and MUVEs as places where students can learn. 
  • Low-cost and easily accessed places.
  • Classrooms that fit the educational objectives.
  • We have stories to tell.
  • And places to tell  the stories.





No comments:

Post a Comment