Virtual worlds can serve many markets
but need the right product for each market.
Public-facing places:
offices,sales floors. marketing expositions
How to provide public-facing digital places, using web-worlds.
Jamie's office
Public-facing places
- Intended for interaction with the public.
- Libraries and other government services
- Museums, art galleries, other cultural amenities
- Offices: lawyers, accountants, teachers, consultants, counsellors, etc.
- Showrooms, sales floors, galleries.
- Marketing expositions
- Easy access is essential.
Virtual worlds with public access
- Cybalounge and 3DWebWorldz
- These virtual worlds run in a browser.
- Accessible wherever a browser runs, including tablets and smart phones.
- People can go in as guests, without registering.
- A 3d place in your browser. As easy as going to a web page because it is a web page.
- Wondering what they are like? They are public access, so look for yourself.
- Click on either link and enter as a guest.
- Click on the screen to enter, use your keyboard arrow keys to walk
- Web-worlds
What would you do in one of these places?
- The same thing you would do in a similar physical place.
- If it is mostly talking, that's as easy as in a physical place.
- If there is a document to fill out, that can be done online.
- Many people can leave online signatures; if not it can be done by mail.
- If money is to be paid, that can be done online.
Libraries, schools, government services
- Library: A person asks for help in finding something
- That used be a book or periodical, but now is probably something online.
- The librarian responds with a web-link.
- If something physical is needed, that may be sent to a nearby physical library.
- Libraries also set up informational displays. That can be done in a virtual world.
- Many government services can be completed online
- A campus on the internet. A front office on the web. A school on a laptop
Library Information Display
Click image to enlarge
Museums, art galleries, other cultural amenities
- Looking is the main activity; that works well in virtual worlds.
- Items can be rendered as images or as 3D objects.
- The museum shop can sell replicas of objects by arrangement with Shapeways.
- St. James artists in 3DWebWorldz. Art from the Saint James Artisans
- Nuna art gallery in OpenSim, 3rd rock grid. Art and education in virtual worlds (Part 2)
St. James gallery
3DWebWorldz
Offices
- Public-facing offices let potential clients contact professionals or organizations.
- Potential users: lawyers, accountants, teachers, consultants, counsellors, etc.
- A quick tour of my office in 3DWebWordz--Jamie Jordan
Welcome centers, showrooms, sales floors
- Schools and other organizations serving the public need a place for the public to contact them.
- Producers of expensive items (cars, boats, luxury homes) might want an easily accessed place for potential customers to look at the product and develop an interest.
- Part of developing an interest is getting answer to questions about the products.
- A web-world with a live welcomer could offer detailed views of physical products.
- It could offer hands-on trials of digital products with help getting started.
- A live welcomer could answer questions and discuss applications.
Marketing expositions
- Marketing expositions are organized to let producers show off their products.
- They let potential customers compare similar products.
- The aggregation of products attracts more potential customers.
- And it may justify the cost of entertainment events to add to the attraction.
- A marketing web site could be developed for a group of related products.
A needed feature for public-facing places
- The welcomer is only needed when someone enters the public-facing room.
- At other times, the welcomer could be doing something else.
- The welcomer would only need to know when a guest enters the place.
- The feature needed to provide this help would be an audible alert on guest arrival.
- In the obvious model, the welcomer would keep the web place open when on duty.
- The welcomer would take on a special role: welcomer at this place.
- On guest entry, the place would send the welcomer an audible alert and a screen notice.
- The screen notice would provide the name given by the guest and time of entry.
Features of virtual worlds
- A list of features needed in virtual worlds to support remote collaboration and distance learning
- Virtual web-worlds are close to serving as virtual offices. Two web-worlds are matched against requirements set by a well known commentator on Virtual Worlds
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Visit me on the web
- Drop by my web offices Weekdays: 12:-12:30 pm Central time (US)
- I am available for free consulting on any topic in this blog.
- Cybalounge and 3DWebWorldz (Orientation room)
- I will be in both places, so you may need to speak to get my attention.
- Web-worlds, 3D virtual worlds running in a browser. Summary
- And we can visit the Writer's Workshop on the Web
- Don't register -- enter as guest.
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License
- Original text in this blog is CC By: unless specified public domain.
- Use as you please with attribution: link to the original.
- All images without attribution in this blog are CC0: public domain.
- Second Life, Linden, SLurl, and SL are trademarks of Linden Research Inc.
- Annotated screenshots made with Jing
- This blog is not affiliated with anything. Ads are from Google.
- Selby Evans in Kitely and Hypergrid, Thinkerer Melville in Second Life.
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