Sunday, November 19, 2017

2017 WW: BIZ: IMA: Live marketing in web-worlds: Can virtual worlds get a piece of the action?

Live marketing in web-worlds:   
Can virtual worlds get a piece of the action?
The concept  of live marketing in web-worlds is presented, with discussion about how the existing virtual world community can contribute to and benefit from this development.  
Web-world for nonprofits 
and public service organizations

What is live marketing?

  • On a live radio show, you could call in and talk to a live host.
  • It was happening live right then.
  • Same with a live TV show.  
  • Same with a live web-world.  
  • You come into my web-world at 10 am California time on a week day.
  • I expect to be there.  Live.  I am not very entertaining.  
  • But I can tell you about virtual worlds and web-worlds.
  • And what's happening there.   
  • And if you ask me about them, I'll probably be live marketing to you.
  • Or look around at Webworldz.     
  • I don't have a scheduled time there--yet.
More after the break

Web-worlds for marketing


What do web-worlds offer that is special?

  • 3D views and interaction: People can walk around the car and get inside.
  • Far to near: People can see the car from 100 feet, get in, and read the dashboard.
  • P2p: People can bring the family and friends.  Salespeople can drop in and chat.
  • You can setup for email notification when someone comes into your world.
  • Active rather than passive. People don't sit and look at pictures.
  • They walk around in the pictures.  They go where they want to.  
  • They look at what interests them.  They talk about what interests them
  • Social marketing. People can bring their friends.  The can talk with their friends.
  • If they like your product they can tell their friends about it.
  • But in a web-world, they can also show their friends what they like.
  • Or they can just bring the family in to have a family chat.  
  • You still have your marketing message in front of them.  
  • And you can change that message every minute if you want to.
  • Or you could bring in people with entertainment.
  • You can show a live stream.  You can make many worlds for many people.

How does the virtual world community fit in?

  • Virtual worlds have experienced builders.
  • Virtual worlds already have lots of content and skilled builders.

  • Many scripters in virtual worlds can work in Javascript
  • All virtual worlders are comfortable working in virtual worlds.
  • Some virtual worlders are entertainers.  

How would web-worlds bring in an audience?

  • Same as they used to do on TV.  
  • Entertainers:  Singers, comedy acts.
  • Celebrities: Chat with...
  • Audience participation games and quizzes.
  • Audience participation acts, with prizes.
  • The people in the web-worlds make up the audience.

Can a web-world hold lots of people?

  • Probably not at this time.  But you can make lots of web-worlds.  
  • And you can set them up to work together.
  • And you can stream web-worlds to the web for others to watch. 

The economics of product consultants (sales agents)

  • Work at home, part time, chose your hours.
  • Maybe work on commission.
  • Well suited to people with disabilities.
  • Information and training resources would be on the web.
  • Virtual worlds have a population of people well prepared to work in 3D worlds.

Import things from virtual worlds into web-worlds.

  • We can do that: On the HyperGrid: IMA Outpost Alpha
  • IMA Community web site:  Visit a web-world.
  • That cabin was imported from a virtual world into the web-world.
  • We already have lots of existing content in our virtual worlds.
  • And we have skilled builders making new content all the time.

Building in Cybalounge



  • Original text in this blog is CC By: unless specified public domain
  • Use as you please with attribution: link to the original.
  • All images without attribution in this blog are CC0: public domain.

Entertainment in virtual worlds

Videos from virtual worlds

News and Notes

The Hypergrid WIP Show

  • The Hypergrid WIP is a one hour "show & tell" of works in progress. 
  • Everyone is invited.  Building, scripting, entertainment-- whatever you are working on.
  • Selby may capture video of presentations in voice, for posting on YouTube.
  • The WIP show normally meets on 2 Sundays a month at 12 pm California time.
  • The show meets at the Pandora location on the second Sunday 
  • But will not meet in the summer.
  • And at Cookie II on the fourth Sunday.  
  • To keep up with the WIP meetings, join the Kitely group, Work in progress.
  • We can go to your place if there is time.

Next WIP meeting

    • Sunday Nov. 26, noon SLT (California) time
    • Cookie II location (fourth Sunday of the month)
    • HG address below: paste into the World Map next to Find. Click Find, TP
    • II 
    • In Kitely, put Cookie II into the find bar of the world map. 
    • Suspended for Summer: Pandora Location: (second Sunday of the month)
    • Pandora allows presenters to run high threat OSSL functions.
    • Put the line above in your World Map next to Find.  Click FindTP
    • At Narasnook, use World Map to search for Pandora

            Previous Articles from the WIP show 


              No comments:

              Post a Comment