Monday, February 9, 2015

2015 PROMO: Promote your Hypergrid place on the web

Promote your Hypergrid place on the web
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  • You must promote your Opensim activity if you want to draw an audience.
  • There is no big advertising campaign drawing people into your grid.
  • If you want a promotional campaign, it is up to you.
  • At least until there is a Hypergrid Chamber of Commerce.
  • Maybe there will be one soon: OpenSimUnited

What to ask yourself about promoting your Opensim activity  

  • What is your target audience?  What kinds of people will be interested in this?
  • How can you reach these people at low cost?
  • Why would these people be interested in what you have to offer?
  • What would catch the attention of these people?
  • How can you reach people via the web?
  • How can people easily get to your place? Can you make it easier?
  • Promotion: from virtual worlds. Summary

Plan your promotion

What is your target audience?  What kinds of people will be interested in this?

  • Who is interested now?  That is your core community.
  • Ask you core community for suggestions on your target audience.
  • And how you could reach people who are not yet hypergridians.

How can you reach these people at low cost?

Why would these people be interested in what you have to offer?
  • Put yourself in their place.
  • Imagine what you expect them to experience.
  • What do you want them to say about it?
  • Ask for suggestions from the people who are interested now.

What would catch the attention of these people?

  • Listen to people talk about the kinds of things you are offering.
  • What words do they use most?  
  • Google search for some of those words.
  • Look for ads about something like what you are offering.
  • Look for outworld things that are similar or fit similar interests.
  • What themes do you see in those ads.
  • What events would catch the attention of your target audience?
  • What do the people in your target audience call themselves?  
  • Can you mention those terms or interests in your marketing?

How can people get more information about this on the web?

How can you reach people via the web?

  • Your web page
  • Your blog.  Bloggers:  Make your articles search friendly
  • Your Facebook page
  • Related Facebook groups
  • Communities on Google+
  • Your Twitter stream
  • Videos on you tube
  • Grid destination pages (e.g. Kitely world pages)
  • Hypergrid destination pages.   Hyperica.
  • Outworld communities that focus on similar interests

Can you bring people directly to your place from the web?

  • A Kitely world page is easy to find and to open from the web. 
  • Brings people directly to your world if they have a Kitely account.
  • The HG address brings people directly to your world via hypergrid
  • Your Kitely world page is where your world shows up in web search. 
  • Blogs and other social media can send people to your world page.   
  • Your world page can link to blogs and other social media.
  • You can link to your world page in blogs and social media.
  • Other grids can offer similar web exposure.  
  • Maybe yours does.  Maybe you should ask.  
  • Pay attention to Search Engine Optimization (SEO). 

Features we need in hypergrid--TTLs that work like SLurls in SL

  • Textable Travel Links (TTLs) in standard format.
  • TTLs that can be put in notecards, blogs, and web pages.
  • TTLs that work reliably on hypergrid, local grid, or local sim.
  • TTLs that take the user to any grid coordinates on a sim 
  • TTLs that  work like SLurls do in SL.
  • The ideal Hypergrid address form--almost there in Firestorm
  • If you think of others, put them in comments on this article.  
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News and Notes

Events 

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Virtual Learning Series Jan/Feb Classes

In Kitely, with Firestorm, use the Firestorm Hop
hop://osgrid.kitely.com:8002/Hypergrid Academy/173/129/22
HG: Paste HG address into World map, use TP
grid.kitely.com:8002:Hypergrid Academy 

February 12 1:00pm  Education Roundtable

A roundtable panel on education in virtual worlds. Guest panelists!
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Hypergrid


Lauren's Place

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Newcomer Help in Virtual Worlds


Education


Writers

How to handle a Hypergrid address 

From any Hypergrid-enabled grid, paste the address into the address bar of Firestorm and press enter. Or paste it into the world map search bar of any viewer, search, and click Teleport when the destination is found. If it doesn't work, don't give up. Try again in couple of minutes.  Sometimes the first try fails (probably times out).  And try again a few hours later. Some hypergrid destinations are offline part of the day. 

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Video-Machinima in virtual worlds
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