Friday, March 7, 2014

2014 PROMO: OPENSIM: Virtual Worlds: A practice field for social media and public relations people.

Virtual Worlds: A practice field for 
social media and public relations people 
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Opensim worlds cannot depend on a large inworld population. They have reach out to the larger population of people on the web.  Social media sites can offer a big audience at low cost--to people who know how to use them.
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Social media/public relations 

Social Media Specialist.  This job title is not yet recognized by the Bureau of Labor Statistics (US), but it probably will be soon.    I searched Google for that term and got over 6 million hits (some as Public Relations Specialist).   Courses and certification are being offered by universities such as SMU.
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In RL work, the Bureau of Labor Statistics prices such work at about $26. to  $55  (USD) per hour, but that is for established professionals with a documented track record.  Big companies may have a Social Media Manager.   Preparation for that line of work is offered, for example,  by Saint Leo University.
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There may be some people in virtual worlds who will take on the job for a modest fee.  It would provide good practice, an opportunity to build a contact list (in Linkedin), and perhaps an occasion for building a blog audience.  Tasks like this in virtual worlds might be useful for: 
  • People in courses for social media/public relations skills and certification.  
  • People considering a career in such fields.
  • People wanting to boost their experience and credentials in such fields.

Jobs for Social Media Managers Now Growing According to BLS Job Data  

A growth rate of 23 percent or more is expected for social media management and related positions, according to the BLS job statistics data. An average salary of $57,550 could be earned by someone working as a social media manager for companies online in a full-time position.

Elements of a job description for a Social Media Specialist in virtual worlds

Many of these items would apply also to jobs in the outworld.  Not all of these items would apply to a specific job.  Many jobs in virtual worlds might be consulting for a specific project and so call for only a few of these activities.  Someone offering services as a Social Media Specialist, however, would probably need all of the implied capabilities and connections.
  • Develops and maintains extensive contacts/followers in social media.
  • Develops/maintains contacts with bloggers and other influencers in social media.
  • Develops/maintains contacts with substantial numbers of people active in  social media.
  • Plans marketing campaigns and manages them.
  • Writes advertising, marketing copy, and press releases. 
  • Actively posts articles on an owned or shared blog site.
  • Writes and publishes an in-company newsletter or blog.
  • Encourages and assists other personnel to use social media for the objectives of the project or company.
  • Manages use of inworld publicity methods. 
  • Other  (TBD--add suggestions in the comments section).

Related

Related
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Video-Machinima in virtual worlds
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