Virtual Worlds: A practice field for
social media and public relations people
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Opensim worlds cannot depend on a large inworld population. They have reach out to the larger population of people on the web. Social media sites can offer a big audience at low cost--to people who know how to use them.
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social media and public relations people
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Opensim worlds cannot depend on a large inworld population. They have reach out to the larger population of people on the web. Social media sites can offer a big audience at low cost--to people who know how to use them.
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Social media/public relations
Social Media Specialist. This job title is not yet recognized by the Bureau of Labor Statistics (US), but it probably will be soon. I searched Google for that term and got over 6 million hits (some as Public Relations Specialist). Courses and certification are being offered by universities such as SMU.
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In RL work, the Bureau of Labor Statistics prices such work at about $26. to $55 (USD) per hour, but that is for established professionals with a documented track record. Big companies may have a Social Media Manager. Preparation for that line of work is offered, for example, by Saint Leo University.
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There may be some people in virtual worlds who will take on the job for a modest fee. It would provide good practice, an opportunity to build a contact list (in Linkedin), and perhaps an occasion for building a blog audience. Tasks like this in virtual worlds might be useful for:
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In RL work, the Bureau of Labor Statistics prices such work at about $26. to $55 (USD) per hour, but that is for established professionals with a documented track record. Big companies may have a Social Media Manager. Preparation for that line of work is offered, for example, by Saint Leo University.
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There may be some people in virtual worlds who will take on the job for a modest fee. It would provide good practice, an opportunity to build a contact list (in Linkedin), and perhaps an occasion for building a blog audience. Tasks like this in virtual worlds might be useful for:
- People in courses for social media/public relations skills and certification.
- People considering a career in such fields.
- People wanting to boost their experience and credentials in such fields.
Jobs for Social Media Managers Now Growing According to BLS Job Data
A growth rate of 23 percent or more is expected for social media management and related positions, according to the BLS job statistics data. An average salary of $57,550 could be earned by someone working as a social media manager for companies online in a full-time position.
Elements of a job description for a Social Media Specialist in virtual worlds
Many of these items would apply also to jobs in the outworld. Not all of these items would apply to a specific job. Many jobs in virtual worlds might be consulting for a specific project and so call for only a few of these activities. Someone offering services as a Social Media Specialist, however, would probably need all of the implied capabilities and connections.
- Develops and maintains extensive contacts/followers in social media.
- Develops/maintains contacts with bloggers and other influencers in social media.
- Develops/maintains contacts with substantial numbers of people active in social media.
- Plans marketing campaigns and manages them.
- Writes advertising, marketing copy, and press releases.
- Actively posts articles on an owned or shared blog site.
- Writes and publishes an in-company newsletter or blog.
- Encourages and assists other personnel to use social media for the objectives of the project or company.
- Manages use of inworld publicity methods.
- Other (TBD--add suggestions in the comments section).
Related
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- For more on these topics, circle Selby Evans in Google+
- What do we do in Virtual Worlds?
- Kitely: low cost virtual worlds.
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