Monday, March 12, 2012

2013 PROMO: How to muck up your press release

How to muck up your press release
Promotion: The care and feeding of bloggers
  • Got a place/event that you want to promote?  
  • Want bloggers to write about it on the web?
  • Here is how to keep them away.
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How to muck up your press release
  • Don't make one.  Just complain that bloggers ignore you.
  • Use a copy of your publicity notecard.
  • Leave out the time or the slurl.
  • Make a press release in good form and send it the day before the event.
  • Don't bother to notice which bloggers post on events like yours.
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If you don't want to muck up your press release
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Make an explicit press release
  • Head it: Press release, for immediate release (or give a release date).
  • Date/time 
  • SLurl 
  • Target audience 
  • Include the items in this checklist: Checklist for promoting your events  
  • Write your copy in the third person.
  • List any items you hope to see covered in the post
  • Include slurls and embedded pictures if they are relevant.
  • All in one notecard so they stay together.
  • Embed a promotional notecard (see checklist above).
  • Use a mailing list of bloggers who post the kind of article you want.
  • Send the press release out two weeks before the event if possible* 
  • Don't wait for full details.   TBD means "to be determined." 
  • Send an updated copy near the release date if hold was more than a couple of days. 
  • Send a final copy when you have the TBD's filled in. 
  • Include any social media support your group will provide**
  • Guest bloggers and press releases  
*Example:  The posting schedule for this blog is mostly filled a week ahead.  If I get something that needs to be posted within the week, I may not have a place for it except in a late night slot.  That is not prime time.   
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**Example: "We follow Facebook group A.G.E MUSICA EVENTS SL and will use a like click to promote a relevant post there."
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Follow-up
If the blogger sends you a link to the post about your event, post the title and link in any social media you can.  
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If you can, post additional information, updates, or corrections in the comments section of the the post about your event. 
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If the blogger sends you a BOP poster of the blog, try to find a place to put it where other people can see it. That is good publicity for both you and the blog.


Video-Machinima
      

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