2021 BIZ: WEB-WORLDS: The four pit stops on the road to marketing

The four pit stops on 
the road to marketing

We are marketing all the time.  If you want people to do something, you market that action to them. If you want them to pay money, it is called selling.  If you want the kids to clean up their rooms, it is called parenting.  If you want kids to learn something, it is called teaching.  Here is the kernel on how to. 

• Articles in this blog about marketing and promotion

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The four pit stops on the marketing road

Effective marketing has a target audience and tells each person:

1. Why this is important to them?
2. What cues tell them to pay attention now.
3. Their action items: what do they want to do and to avoid.
4. How they will feel the benefits.

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• Note that this is not about what you (the marketer) want. 
• Your audience does not care what you want.
• The people in your target audience care about what they want.
• Tell them about what they want.  Or don't bother talking.

Related

• Promotion from Virtual Worlds. Summary
• Embed videos and calendars in your blog (simplified)
• Promoting and finding events on the Hypergrid: Hypevents is the most comprehensive resource
• Promoting something? Your social media "timeline" could help
• Hypergrid promotion: Think as a world citizen
• Reposting is your magazine, your recommendations, your promotion
• Social media for the virtual worlds (RiP G+). Summary
• Create a collaborative blog to market your writing
• Social Media: YouTube cannot replace G+. But it can do some things better: Outreach

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Visit me on the web

• Drop by my web offices Weekdays: 12:-12:30 pm Central time (US)
• I am available for free consulting on any topic in this blog.
• Cybalounge and 3DWebWorldz (Orientation room)
• I will be in both places, so you may need to speak to get my attention.
• Web-worlds, 3D virtual worlds running in a browser. Summary
• And we can visit the Writer's Workshop on the Web
• Don't register -- enter as guest.  

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License

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• Use as you please with attribution: link to the original.
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• Selby Evans in Kitely and Hypergrid, Thinkerer Melville in Second Life.