Saturday, July 6, 2019

2019 TECH: Augmented Reality Consumer App: Transparent House, Inc.

Augmented Reality Consumer App
Transparent House, Inc.

If you have an iPhone you can try out Augmented Reality (AR) with this app.  You can see how equipment by Mountain Hardware would look at your place.  You can also see how Transparent House can bring a product right into the customer's house, garage, yard--or wherever the customer wants to see the product.  

  • The AR App lets customers see, interact with, and buy equipment from where they are. 
  • This App was developed by the award-winning creative studio, Transparent House
  • Users can place gear side by side to get a sense of scale, color, or compatibility.
  • They can see, for example, what would fit in a tent.
  • An earlier version took  Best In Show at the 2019 Outdoor Retailer conference.
  • To download the App, visit the Apple App Store.
"This technology enables a more informed gear-shopping experience in a fraction of the time."  -- Jeff Brandon, Mountain Hardwear’s Associate Director of Brand Deployment
"The development work of Transparent House in augmented reality heralds a new future of retail visualization - a mandatory feature in a world that caters to a surging wave of millennials and digital natives who demand more visually stimulating online shopping experiences.  -- Michael Tchong - trend forecaster, principal of Ubercool Innovation and author of the forthcoming book "Ubertrends: How Trends and Innovation Are Transforming Our Future"
An earlier, internal version of the App took the Best In Show award at the Outdoor Retailer conference in Denver, in February.

About Transparent House

With offices in San Francisco, Los Angeles, Moscow, and Berlin, Transparent House (TH) is a San Francisco based, international creative agency that specializes in photorealistic CGI, with an emphasis on pioneering tech-forward marketing solutions for the consumer products industries. 
 Transparent House leverages future-forward technologies to create innovative and disruptive solutions for Product Marketing and Retail. TH is equally adept in creative development as well as production, all of which happens around the clock through the company's interconnected global network. 
The development team at Transparent House prioritized fidelity and performance, using their proprietary workflows to optimize the experience. 
Says company co-founder Denis Krylov, “We focused on keeping the products as photorealistic as possible, while maintaining the stability and the performance of the mobile application. We haven’t seen any comparable examples of this level of quality and functionality in mobile AR at all.”

About Mountain Hardwear

Mountain Hardwear, Inc., founded in 1993 and based in Richmond, CA, is a wholly-owned subsidiary of Columbia Sportswear Company (Nasdaq: COLM) that distributes its products through specialty outdoor retailers in the United States and 34 countries worldwide. 
We build essential equipment for climbers, mountaineers, and outdoor athletes and have supported expeditions on the world's highest peaks. This level of technical precision continues to inspire everything we do. Our designers challenge every stitch and detail to continuously improve both function and comfort. 

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