2013 PROMO: Video: Anatomy of a promo, 7 Deadly Skins

Anatomy of a promo, 7 Deadly Skins
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http://www.youtube.com/watch?feature=player_embedded&v=PD8vwrLamLo
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Promo by  Kole Krueger  
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Location Link. Click to go or drag to the viewer screen
http://maps.secondlife.com/secondlife/Oamaru%20Bay/201/176/2630

• Design for a promo
• Objective: Get people to buy the product
• Steps:
• Catch their attention (novelty in the familiar)
• Keep their interest (curiosity)
• Get them to want the product (see themselves using it)
• Give an easy way to get the product

Anatomy below

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Anatomy

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Catch their attention (novelty in the familiar)

• Familiar phrase
• Slight modification

Krueger already had the phrase in the title of his store.  Good choice then, even better choice here.  Catches attention and promotes his brand.
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Keep their interest (curiosity)

• Story plan involving the product
• Every story has a quest
• Who has the quest here?  The viewer
• The viewer's quest is to find out why this is about remembering

Get them to want the product (see themselves using it)

• Story resolution 
• He is remembering before he became a vampire
• Possible improvement:
• Show attractive scenes of his vampire life
• Scenes might contrast with the earlier, remembered scenes
• Scenes should include males and females
• Show him picking out skins at the store.
• Extend: Who else is interested in promoting virtual vampires?

Give an easy way to get the product

• A video can't give an easy link
• People must remember the link and find it in search
• Memorable name helps
• But embedding in a web page helps more (see above)
• You can embed video in a blog.
• Promotion: from virtual worlds. Summary 2012

Video-Machinima

• Videos from virtual worlds Summary 
• Hobbies: Doing video/machinima in virtual worlds
• Music Videos from virtual worlds Summary 
• Art videos from the virtual world
• Comedy videos from the Virtual World

      

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• Annotated screen shots made with Jing
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