2013 PROMO: Inworld methods in Second Life, Summary 2012

Promotion: Publicity: Inworld methods in Second Life
Summary 2012
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Key features of promotional methods

• Immediacy: Reaches people when they need to act.  
• Persistence:  Remains readily accessible as long as needed
• Completeness: Has all the information people need to choose and arrive

Key features of promotional methods
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Immediacy: Reaches people when they need to act. 

• High immediacy: group chat, personal conferences
• Best used as a reminder, not the first notice
• Completeness may not be needed if there was a first notice

Persistence: Remains readily accessible as long as needed

• High persistence: Notecards (Key term in the title)
• Best used in advance, as first notice
• Completeness esssential

Completeness: Has all the information people need to chose and arrive

• Checklist for promoting your events
• Key term in title for easy search

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Promotional tools, inworld
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Group chat: 

• High immediacy, low persistence, moderate completeness
• Best near the time of the event
• Best as a reminder   
• Most group members inworld at the time will probably see the notice
• Needs a slurl (copy from the map)
• V3.2 People button  (2 heads)
• How to use groups in Second Life, Summary
• You have to find or build a group

Existing Announcement groups

• Entertainment: Secondnightlife, Over 10,000 members
• Theater: Theatre Arts Network (Note spelling for search)
• To get announcements, find the group in search, click the join button
• V3.2 Search button (magnifying glass)

Group notice (alone)

• High immediacy, low persistence, variable completeness
• Groups 201, advanced
• May only reach 500 people, despite group size
• Hard to save or retrieve
• Requires location link

Group notice with landmark

• High immediacy, variable persistence, variable completeness
• LM needs keyword in title for search (persistence)

Group notice with notecard

• High immediacy, high persistence, high completeness
• For completeness: Checklist for promoting your events
• Include slurl, embed LM. (Drag from inventory to card) 

Personal conferences

• Same as group notices (above)
• Sent to people on your friends list
• Open your friends list (right click avatar, click friends option)
• Select people: hold down Ctrl, click names to select
• Select contiguous batch: Click top name, hold down Shift, click bottom name
• After selection: right click a selected item, click IM

MySL

• Medium immediacy, high persistence, variable completeness 
• Use MySL for promoting your event, with picturesMySL, Communication, friends, followers and followees 2012

Second Life event calendar  

• Low immediacy, high persistence, variable completeness
• Post events on Second Life Community Calendar

Browser on Prim (BOP)

• Low immediacy, high persistence, high completeness
• Browser on prim, advanced. Videos, calendars 2012
• V3.2 Be sure to see the BOPs in Second Life
• Hear/see music/video media/BOP in Second Life 2012

Related

• Promotion: Your profile is your web address

Video-Machinima

• Videos from virtual worlds Summary 
• Hobbies: Doing video/machinima in virtual worlds
• Music Videos from virtual worlds Summary 
• Art videos from the virtual world
• Comedy videos from the Virtual World

      

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• What is Second Life?
• Annotated screen shots made with Jing
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• Drop by my place in Second life
• Location Link. Click to go or drag to the viewer screen:
• http://maps.secondlife.com/secondlife/Cookie/136/100/22
• Feel free to send me an IM, notecard, or friend request.
• Thinkerer Melville/Selby Evans