Monday, April 8, 2013

2013 PROMO: Not just inworld. Outworld

Promote:  Not just inworld.  Outworld
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You promote inworld.  Do you promote to the outworld?  That's where the people are.  
  • Inworld: a virtual world created in a computer
  • Outworld: the "real" world
  • Your promotion in the outworld is not limited to people in SL
  • You can promote to attract people into SL, to enjoy your products
  • Your products attract people in SL, 
  • They could attract people not yet in SL
  • If you promote to the outworlders
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Of interest to
  • Content Creators
  • Shop owners
  • Mall owners
  • Estate Landlords
  • Musicians/entertainers
  • Venue operators
  • Anyone with a place that needs traffic
Promotion: from virtual worlds. Summary
Here is what some people are doing to promote their SL projects in the outworld.

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Here are methods
  • Blogs
  • Calendars, especially Google calendars
  • Livestream
  • Videos (on YouTube, etc)
  • Websites
  • Google+ presence and hangouts
  • Facebook activity and pages
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Blogs
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Are blogs widely used by SL merchants?
Marketplace search on blog1690 matching items found.
I suppose these are blogs related to products or Merchants/Stores
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Is that a lot?  I searched on price.
  • Marketplace search on price 28509 matching items found.
  • Assume that all items offered for sale mention a price. 
  • The number of items mentioning a blog is 6% of all the items listed for sale 
  • Note: a merchant using a blog would probably mention the blog on every item offered for sale.

Not a large percentage.  But enough to suggest that some people see a potential benefit in associating their products with a blog.  Perhaps exposure on a blog does offer a competitive edge.

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How can a merchant associate products with a blog?

A valuable collection of resources
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Blogging Second Life is a directory of Second Life stores, blogs and events."  They offer:
If you start your own blog:
You can run ads on your blog and perhaps pick up a little income.  
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You will want to promote your blog, so look into SEO:
Search engine optimization (SEO) is the process of affecting the visibility of a website or a web page in a search engine's "natural" or un-paid ("organic") search results...  
You can promote your blog inworld
Browser on prim, advanced. Videos, calendars 
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You can join with other blogs in cross-promotion

  • Many blogs have blog-rolls that list other blogs  
  • See my blog-roll in the right-hand column of this blog (scroll down)
  • I will add your blog if it fits my themes
  • About this blog. Mission, goals, themes
  • Just send me a link (Thinkerer Melville inworld)
  • Only the most recent posts appear, so best post often

Example of promotional blog: Area 54
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Calendars, especially Google calendars
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Google calendars are already popular for keeping track of event schedules.  Here are some other things you can do with them
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Live stream your events
  • Performers: Broadcast your performance live to the web
  • Capture your performance to file  
  • Cut out selected segments
  • Post them on YouTube
  • Best if you are doing originals
  • Include promotion of your tracks on sale
  • Livestream
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Videos (on YouTube, etc)
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Websites
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Are websites widely used by SL merchants?
Marketplace search on website 891 matching items found.
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Is that a lot?  To give a basis for interpreting it, I have tried to convert it into a percentage
I searched on price.
  • Marketplace search on price 28509 matching items found.
  • Assuming that all items offered for sale mention a price, 
  • The number of items mentioning a website is 3% of all the items listed for sale 
  • Note: a merchant with a website would probably mention the website on every item offered for sale.
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If you start your own website:
You can run ads on your website and maybe pick up enough to cover to hosting cost.
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You will want to promote your blog, so look into SEO:
Search engine optimization (SEO) is the process of affecting the visibility of a website or a web page in a search engine's "natural" or un-paid ("organic") search results...  
See Methods in this article
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You can promote your website inworld
Browser on prim, advanced. Videos, calendars 
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Use crossties to promote your website 
I recently got a message in Facebook something like this:

Of course, you can cross promote in any of your social networks.  So it is in your interest to grow your social networks. 

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Google+ presence and hangouts
Sassy Nitely has this plan for listeners:
  • Shows on webcam through Google+
  • Add Sassy Nitely or sassy.nitely@gmail.com to your circles
  • You get notices and invitations to performances
  • You can watch shows performed live
  • You do not need a webcam to watch  
  • Only 10 people can participate in a Google hangout, but
  • Large numbers can watch the show and add comments
  • The show can be archived on YouTube for later
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Facebook activity and pages
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Video-Machinima
      
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  • What do we do in Virtual Worlds? 
  • Search on page with Google Chrome: Ctrl+f, search bar upper right 
  • Google search this blog, column on right
  • or put site:virtualoutworlding.blogspot.com at the end of the search terms
  • Annotated screen shots made with Jing
  • Creative Commons License, attribution only.
  • Second LifeLindenSLurl, and SL are trademarks of Linden Research Inc.
  • This blog is not affiliated with Second Life or anything else.  
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