Saturday, June 1, 2013

2013 WRITE: Bloggers: Your opening paragraph catches your readers. Or not. Checklist

BLOGGERS: Your opening paragraph 
catches your readers. Or not. Checklist
-
-
What do you want in your first paragraph?  Here is a checklist.
  • It is about the interests of your target reader.
  • It is not a cliche'.
  • It suggests what your current article will do for the reader.
  • It follows the idea suggested by the title.
-
Now look at the opening in this article.  Not exactly a paragraph.  A list--because lists are easier than paragraphs for reading on a monitor screen.  Apply the checklist to the opening of this article (the part above the jump break):
  • The title started with the target audience, bloggers.
  • The title mentioned something important to bloggers, catching readers.
  • The title suggested what this article will do for the reader, offer a checklist.
  • The opening lines expand on what the title offers.
  • The opening lines provide the promised checklist..
Here is another way I could have opened this article: 
Yesterday I was reading through about a dozen blogs and I was noticing what caused me to stop reading after the first paragraph.  One of the first things that turned me off was a cliche, like "We are pleased to announce..."  or "Come join us in..."   Then I realized that what was bothering me was that I did not know whether the article was of interest to me or not.  This kind of opening did not give me a reason to keep on reading.  So I did not keep on reading.  I made this checklist instead.  
Compare this paragraph with the actual opening.  Does the red highlighting help to make the point?  
-
Next time you are writing the opening paragraph of an article, you may want to remember the checklist.  Or at least the first item.
******
Video-Machinima
      

*****
  • What do we do in Virtual Worlds? 
  • Search on page with Google Chrome: Ctrl+f, search bar upper right 
  • Google search this blog, column on right
  • or put site:virtualoutworlding.blogspot.com at the end of the search terms
  • Annotated screen shots made with Jing
  • Creative Commons License, attribution only.
  • Second LifeLindenSLurl, and SL are trademarks of Linden Research Inc.
  • This blog is not affiliated with Second Life or anything else.  
  • Ads are  from Google
-
  


No comments:

Post a Comment