Monday, June 10, 2013

2013 WRITE: BLOG: Promote your evergreen content.

 BLOG:  Promote your evergreen content.
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  • Evergreen=content of lasting interest
  • Continues to draw people to you blog
  • If they can find it.
  • Here are ways to help people find it
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Header menu 
You see a header menu at the top of this blog page.  The same menu appears at the top of every page in this blog.  These menu items name topics I report about a lot.  The menu buttons lead to summary pages that carry a breakdown of subtopics and links to specific articles about those subtopics.
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Blogger (the host of this blog) makes it easy to set up this kind of menu.  I just posted the summary pages as normal, then used the page option to treat the blog posts as pages to go into the top menu.
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Search
This blog carries a search bar in the right-hand column (scroll down).  Blogger offers a convenient gadget for that.  Other blog hosts probably have similar features
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Keywords (traditional style)
You can generally put key words on a web page.  These can help you in finding things.  I don't use them because I don't think they are of much use to readers. 
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Keywords in the title
I put specially formatted keywords in titles.  You can see the keyword for this article in the title above:  WRITE:     
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The special format is all caps with a colon at the end.  You can search this blog for that keyword in that format and get only the articles marked that way.   A list of the keywords I am using is given here: 
Themes on this blog and how to find the relevant articles
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Searchable terms
Try to use common terms that people are likely to search for.  Use technical terms if the article is for a technical audience.  Use generally familiar terms if the article is for a general audience.  
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Put important words in the title or early in the article.  Readers (and probably search engines) are more likely to find them there.

Summary articles
When I have enough content on a topic to support a summary, I write one.  As I get more items on that topic, I update it.  That way I can link to the summary in my table of contents and elsewhere.  The link stays the same as the content grows.  
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Use social media buttons.  
Social media buttons are those clickable buttons you see on blog posts (look near the bottom of this page).  People can click those buttons and put a link to your post on their social media streams (Facebook, Google+,  Twitter, etc.).  Since evergreen content retains it interest over time, it may be especially effective in those links.
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On blogger, you install these buttons with a gadget.  Other blog hosts may have different methods. 
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Video-Machinima
      

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