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Saturday, February 10, 2018

2018 BIZ: IMA: Creators: you are creating your brand; whether you attend to that is up to you

Creators: you are creating your brand; 
whether you attend to that is up to you
Part of successful selling is creating and maintaining a brand valued by potential customers.  Content creators in virtual worlds may want to pay more attention to the brand they are creating, especially if they are interested in expanding their market.
A brand is a name, term, design, symbol, or other feature that distinguishes an organization or product from its rivals in the eyes of the customer.  Brands are used in business, marketing, and advertising.  Wikipedeia

What brands can do for sellers 

  • Increase attention to what you offer.
  • Build your reputation for quality and service.
  • Help you promote and provide after-market service.
  • Did the closure of Zangrid result in loss of items bought on Kitely Market?
  • Provide product differentiation (eg, after-market service).
  • Build a continuing connection with customers.
  • Justify (and get) a higher price for your products.
  • Deprecate the value of unauthorized copies.

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More after the break
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Metaverse events, recent and upcoming

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The value of branding

Why would people prefer to deal with creator brands they know?

  • Creators in virtual worlds have no obligation to provide after-market service.  Branded creators usually want to treat their customer well.
  • That is part of the brand.  
  • But they have to find you to offer after-market service.
  • Email is a grid-independent way to contact you. 
  • Or for you to contact them.   
  • You can contact them in Kitely Market.
  • Kitely Market offers features for product updates and grid-closure

How do I create a brand?

  • Anything you do in public creates you brand.  
  • Your name is your brand.  You can also brand your products.
  • Knowing that you are creating your brand is the commercial side of mindfulness.
  • How to develop a brand
  • Branding yourself     
  • Trademark 
  • Trademark registration
  • You can also brand with a Digital watermark
  • A good brand usually has a visual and verbal component:
  • Like the Nike Swoosh
  • Visual so it is instantly recognized, even if the verbal system is busy talking. 
  • Verbal so people can tell others about it, or search for it on a web market.

          How do I add value to my brand?

          • A valuable brand is a matter of reputation.
          • Nobody gives it to you.  You earn it. 
          • Quality and quantity
          • Quality does not necessarily mean "the best."
          • It may mean just what the buyer wants at a very reasonable price.
          • It always means reliability--the product delivered meets expectations.
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          • A brand can simply be you name.  
          • The most effective brands usually have a visual and verbal component:
          • Like the Nike Swoosh
          • Visual so it is instantly recognized, even if the verbal system is busy talking. 
          • Verbal so people can tell others about it, or search for it on a web market.

                  How does a brand deprecate the value of unauthorized copies?

                  • You can stop unauthorized use of your brand in online sites such as Kitely Market.
                  • People may recognize unauthorized copies of your work:
                  • Especially if you design your brand into your products and
                  • Limit your sales to online markets and shops you brand and manage.
                  • You have an easy route to DCMA if the copy includes your brand.
                  • Removing your brand could take significant effort and skill.
                  • Maybe enough to discourage the copiers.

                  Having a recognized brand helps expand your market

                  • People noticed that benefit when they expanded into OpenSim.
                  • Potential customers recognized the brand and were pre-sold.

                  Where could you expand to? 

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                  License

                  • Original text in this blog is CC By: unless specified public domain
                  • Use as you please with attribution: link to the original.
                  • All images without attribution in this blog are CC0: public domain.
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