Creators: you are creating your brand;
whether you attend to that is up to you
whether you attend to that is up to you
Part of successful selling is creating and maintaining a brand valued by potential customers. Content creators in virtual worlds may want to pay more attention to the brand they are creating, especially if they are interested in expanding their market.
A brand is a name, term, design, symbol, or other feature that distinguishes an organization or product from its rivals in the eyes of the customer. Brands are used in business, marketing, and advertising. Wikipedeia
What brands can do for sellers
- Increase attention to what you offer.
- Build your reputation for quality and service.
- Help you promote and provide after-market service.
- Did the closure of Zangrid result in loss of items bought on Kitely Market?
- Provide product differentiation (eg, after-market service).
- Build a continuing connection with customers.
- Justify (and get) a higher price for your products.
- Deprecate the value of unauthorized copies.
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More after the break
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Metaverse events, recent and upcoming
- IMA Social Web and Virtual World Events, Music, and Meeting Calendar
- HYPERGRID EVENTS
- Events on the Hypergrid: HYPEvents
- OpenSimWorld Events
- Entertainment on the Hypergrid
- Opensim AAM Virtual Performers
- Promotion for virtual worlds and everything in 'em
- Selby's daily events and news collection: Virtual worlds are real
- Selby's YouTube Channel
- -
- Search this blog with the search bar, upper left.
- OSCC 2017 Presentations
- Mal Burns: Inworld Review
- Hypergrid Writer's Community
- Metaverse Jobs; Job Listings
- IMA projects
- 3D web-worlds of the browser (G+ community)
- Virtual Outworlding news collection
- Destination guide: OpenSimWorld
- Hyperica, Directory of Opensimulator hypergrid destinations
- WELCOME TO SEANCHAI LIBRARIES
- Hypergrid Destinations
- Hypergrid-related articles in this blog
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The value of branding
- The value of branding for both the buyer and the seller
- 8 Tips to Brand Yourself Online to Attract More Customers
- If people know your brand, they are more likely to notice your product.
- If people like your brand, they are more likely to buy your product.
Why would people prefer to deal with creator brands they know?
- Creators in virtual worlds have no obligation to provide after-market service. Branded creators usually want to treat their customer well.
- That is part of the brand.
- But they have to find you to offer after-market service.
- Email is a grid-independent way to contact you.
- Or for you to contact them.
- You can contact them in Kitely Market.
- Kitely Market offers features for product updates and grid-closure
How do I create a brand?
- Anything you do in public creates you brand.
- Your name is your brand. You can also brand your products.
- Knowing that you are creating your brand is the commercial side of mindfulness.
- How to develop a brand
- Branding yourself
- Trademark
- Trademark registration
- You can also brand with a Digital watermark
- A good brand usually has a visual and verbal component:
- Like the Nike Swoosh
- Visual so it is instantly recognized, even if the verbal system is busy talking.
- Verbal so people can tell others about it, or search for it on a web market.
How do I add value to my brand?
- A valuable brand is a matter of reputation.
- Nobody gives it to you. You earn it.
- Quality and quantity
- Quality does not necessarily mean "the best."
- It may mean just what the buyer wants at a very reasonable price.
- It always means reliability--the product delivered meets expectations.
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- A brand can simply be you name.
- The most effective brands usually have a visual and verbal component:
- Like the Nike Swoosh
- Visual so it is instantly recognized, even if the verbal system is busy talking.
- Verbal so people can tell others about it, or search for it on a web market.
How does a brand deprecate the value of unauthorized copies?
- You can stop unauthorized use of your brand in online sites such as Kitely Market.
- People may recognize unauthorized copies of your work:
- Especially if you design your brand into your products and
- Limit your sales to online markets and shops you brand and manage.
- You have an easy route to DCMA if the copy includes your brand.
- Removing your brand could take significant effort and skill.
- Maybe enough to discourage the copiers.
Having a recognized brand helps expand your market
- People noticed that benefit when they expanded into OpenSim.
- Potential customers recognized the brand and were pre-sold.
Where could you expand to?
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License
- Original text in this blog is CC By: unless specified public domain
- Use as you please with attribution: link to the original.
- All images without attribution in this blog are CC0: public domain.
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If you are interested in web-worlds...
- Drop by my web office.
- My office times: Weekdays: 12: -12:30 Central time (US)
- Maybe weekends, too. Other times by appointment.
- My web office: Cybalounge.
- Don't register -- enter as guest. If you don't see me:
- Check the bulletin board near the chairs--I may be in another room
- Click the pointed push-pin (bottom line) to go to another room.
- We can also visit WebWorldz, a professionally-built world.
- Thinkerer Melville in Second Life, Selby Evans in Kitely
- A web page you can walk into
- Try a browser-based virtual world
- Cybalounge is ready for virtual worlders to use: Tutorials and suggestions
- Web-worlds are small and run in a browser with nothing else installed.
- Full virtual worlds are big and need extra software installed.
Entertainment in virtual worlds
- Mal Burns: Inworld Review
- Entertainment on the Hypergrid
- Opensim AAM Virtual Performers
- HYPERGRID EVENTS
- The web show: a magazine from the virtual worlds
- OpenSimWorkingRadioStreams (OSWRS). Invited article by shawnkmaloney
- Aviation radio: Music to fly by. And to promote your aviation event.
- Radio for your place - Radio for the metaverse. Anyone for podcasts?
Videos from virtual worlds
News and Notes
Communities in the virtual worlds
- Arcadia Asylum All Around
- G+ community: Hypergrid Safari
- Opensimworld. Destination guide for the Hypergrid
- Best metaverse communities
- Communities virtual worlds G+
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