2021 BIZ: #VWEDU: Let's rethink virtual buildings. What purpose do they serve? What do they keep out? Why hide your promotional content?

Let's rethink virtual buildings.  

What purpose do they serve?  

What do they keep out?  

Why hide your promotional content?

Why do we make so many buildings in virtual worlds?   Is it just to look familiar?  Do we need to hide signs and posters behind walls? 

Office simulation

The good reason

• Sometimes we need to simulate a building or something in it.
• Fall safety (2): Signature Safety: Training in digital worlds

What do walls and a roof keep out?

• The weather? No, we control the weather in a virtual world.
• Miscreants: No: we control region access in a virtual world.
• Prying eyes:  No: we know how to cam through walls.
• If we need privacy, we have a private world.
• Walls mainly hide content that we want to promote.

It is mainly to look familiar.

• So make it phantom.  If it is just a matter of looks.
• And leave off the roof.  People rarely look up.
• Stores: lose the roof, put a sign on the floor
  

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What's wrong with buildings?

Promotional view

• People put content they want to promote in buildings.
• That hides the content.  Put the content in a park.
• People can see your content from above and from outside.
• If you use a building, use a lot of glass and make it phantom.
• That way, people can see in and come in without finding the door.
• (Phantom also avoids using the physics subroutine, reducing load on the server.)

Or use a building 

• But not for content you want to promote.
• Put that content out in the open where everyone will see it immediately

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• Selby Evans in Kitely and Hypergrid, Thinkerer Melville in Second Life.