Promotion: Publicity: Inworld methods in Second Life
Summary 2012
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Key features of promotional methods
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Immediacy: Reaches people when they need to act.
Promotional tools, inworld
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Group chat:
Video-Machinima
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Summary 2012
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Key features of promotional methods
- Immediacy: Reaches people when they need to act.
- Persistence: Remains readily accessible as long as needed
- Completeness: Has all the information people need to choose and arrive
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Immediacy: Reaches people when they need to act.
- High immediacy: group chat, personal conferences
- Best used as a reminder, not the first notice
- Completeness may not be needed if there was a first notice
- High persistence: Notecards (Key term in the title)
- Best used in advance, as first notice
- Completeness esssential
- Checklist for promoting your events
- Key term in title for easy search
Promotional tools, inworld
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Group chat:
- High immediacy, low persistence, moderate completeness
- Best near the time of the event
- Best as a reminder
- Most group members inworld at the time will probably see the notice
- Needs a slurl (copy from the map)
- V3.2 People button (2 heads)
- How to use groups in Second Life, Summary
- You have to find or build a group
- Entertainment: Secondnightlife, Over 10,000 members
- Theater: Theatre Arts Network (Note spelling for search)
- To get announcements, find the group in search, click the join button
- V3.2 Search button (magnifying glass)
- High immediacy, low persistence, variable completeness
- Groups 201, advanced
- May only reach 500 people, despite group size
- Hard to save or retrieve
- Requires location link
- High immediacy, variable persistence, variable completeness
- LM needs keyword in title for search (persistence)
- High immediacy, high persistence, high completeness
- For completeness: Checklist for promoting your events
- Include slurl, embed LM. (Drag from inventory to card)
- Same as group notices (above)
- Sent to people on your friends list
- Open your friends list (right click avatar, click friends option)
- Select people: hold down Ctrl, click names to select
- Select contiguous batch: Click top name, hold down Shift, click bottom name
- After selection: right click a selected item, click IM
MySL
- Medium immediacy, high persistence, variable completeness
- Use MySL for promoting your event, with picturesMySL, Communication, friends, followers and followees 2012
- Low immediacy, high persistence, variable completeness
- Post events on Second Life Community Calendar
Browser on Prim (BOP)
- Low immediacy, high persistence, high completeness
- Browser on prim, advanced. Videos, calendars 2012
- V3.2 Be sure to see the BOPs in Second Life
- Hear/see music/video media/BOP in Second Life 2012
Video-Machinima
- Videos from virtual worlds Summary
- Hobbies: Doing video/machinima in virtual worlds
- Music Videos from virtual worlds Summary
- Art videos from the virtual world
- Comedy videos from the Virtual World
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- What do we do in Virtual Worlds?
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- Google search this blog, column on right
- or put site:virtualoutworlding.blogspot.com at the end of the search terms
- Annotated screen shots made with Jing
- Creative Commons License, attribution only.
- Second Life, Linden, SLurl, and SL are trademarks of Linden Research Inc.
- This blog is not affiliated with Second Life or anything else.
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- Drop by my place in Second life
- Location Link. Click to go or drag to the viewer screen:
- http://maps.secondlife.com/secondlife/Cookie/136/100/22
- Feel free to send me an IM, notecard, or friend request.
- Thinkerer Melville/Selby Evans
Awesome post! Nicely described to promotional method. Its essential for every marketing professional to aware from good promotional method.
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