Monday, January 12, 2015

2015 PROMO: EDU: Non profits: Free outworld advertising from Google: Google Ad Grants

Non-profits.  Free outworld advertising from Google:  
Google Ad Grants 
  • Google Ad Grants are like Google AdWords, except they are free.
  • Each month you get an allocation of $10,000 in AdWord advertizing.
  • You buy adwords; your ad appears in searches for one of these terms. 
  • Your ad hits them just when they are interested in what your ad talks about. 
  • You have to show you are a legitimate non-profit

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The Ad Grants program brings you the power of AdWords to create a custom marketing strategy to help your nonprofit achieve its goals/

Conditions

  • $10,000 per month, which is equivalent to $329 per day
  • A $2.00 maximum cost-per-click (CPC)
  • Only run keyword-targeted campaigns
  • Only appear on Google search result pages
  • Only run text ads

  • Details here: Google Ad Grants.
  • These instructions are all one web page.  
  • Search on page may help you find the information you want.
  • In the Google Chrome browser, with the page open,
  • Press Ctrl+f and type your search term in the bar at upper right.
  • The search will mark each instance of what you have typed.
  • Other browsers may have the same feature,  but may use another access method. 

Picking Key Words

  • Think of one of your target audiences.
  • What terms do they use to talk about what you have to offer?
  • Those are the key words you want.  
  • When they search on one of these terms, you want to show them your ad.
  • Terms can be words or phrases
  • Don't think of words you use.  Think of words your audience would use.
  • Look at what they say in forums.  Look at ads directed to them say.
  • There is a penalty for ineffective key words.  Check click-through rates.

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News and Notes

Events 

This week on Thyliea, Kitely Grid

  • Tuesday, Jan. 13 
  • Folk, Blues, & More! at Wizards Retreat
  • The Bohemian - 12PM PST
  • Ciske Crumb - 1PM 
  • Joe Parazane - 2PM
  • -
  • Thursday, Jan. 15 
  • Ambient, Tribal, & More! at club Giza
  • Echo Starship - 12PM PST
  • DeceptionsDigital 1PM
  • -
  • Friday - Jan 16
  • ROCk N' ROOOOLL! at Wizards Retreat
  • Scofi Robson 1PM

Hypergrid


Lauren's Place

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Newcomer Help in Virtual Worlds


Education


Writers

How to handle a Hypergrid address 

From any Hypergrid-enabled grid, paste the address into the address bar of Firestorm and press enter. Or paste it into the world map search bar of any viewer, search, and click Teleport when the destination is found. If it doesn't work, don't give up. Try again in couple of minutes.  Sometimes the first try fails (probably times out).  And try again a few hours later. Some hypergrid destinations are offline part of the day. 

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Video-Machinima in virtual worlds
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